Have you often wondered “What is Web 2.0?” and “How does it apply to me or my business?”
Back in the olden days, Web pages were “static”. It was basic HTML and a visitor could only read what was on the page and move to the next. Now Web page content is “dynamic” and sharable.
For me Web 2.0 is hard to conceptualize because I’m a visual person. Can someone draw me a diagram? In short, Web 2.0 refers to the latest and upcoming generation of applications that are social in nature. How perfect! We have applications that allow us to create relationships on the Internet that can drive business. Web 2.0 applications allow for user interactivity with information exchange and collaboration. Facebook is becoming more popular every day. I heard somewhere that if your employer or a potential employer does not allow you to use Facebook on the job; don’t even consider working for them. The other popular Web 2.0 applications are Twitter, YouTube, Foursquare, BLOGS, and the list goes on and on.
It is important to note that all these apps work together and an Internet business person should not use one without the others. Your business should be promoted and marketed across channels. Also, remember I spoke about “establishing those relationships”? Well, different prospect/people/friends prefer different methods to communicate and interact. We can invite people to share their experiences and not only with words, but with videos and audio podcasts.
To be a success in Internet Marketing it is imperative to know and understand Web 2.0 and where new technologies may be taking us. The Web 2.0 offers vast opportunities to extend your brand and offer different channels for customers to find you. There is no looking back!
Debra RappDrapp Marketing & Consulting
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