Musings on Creating a Social Media Marketing Plan

So you’ve decided to move forward in designing your own entrepreneurship and success as an Internet business owner.  You’ve come to the realization that Social Media is the “in thing” and need to make a plan and set goals to achieve that success!

Social media is all about like minded people partnering, supporting, communicating, and sharing information with each other.  I cannot stress enough how important it is to create relationships both online and offline.

The success of Social Media is driven by consumer behavior, not technology.  I believe people are becoming more and more conditioned to learn from the Internet and search for solutions and their needs online.

To be successful in life, align yourself with successful people.  Drive customers to engage with your social media and Web content, nurture customers.

Some important Steps….

·         Plan and Set Goals

·         Determine Target Market or audience.

What are the ages, gender, spending power, # of hours online, what amount of time is spent on social networks?

·         How will you implement reaching your target market or niche?

Select the social networks you will use and how will they be intertwined?

·         Determine and measure ROI

·         Measure your success

          # of visitors to your blog

          $ amount of revenue

·         Check out your competition

Compare your strategy to current competitors in the same niche. 

What makes you better?

·         Brand your specialty!

Create a unified presence. 

Become known as the industry expert.

Attract people to you.

Again I will stress developing relationships here.

Maybe it is all about the superior customer service and insights you provide.  Your brand is an image that observers have in their mind.  It is a belief and an emotional feeling.

I have suggested quite a few steps here to get you started on your own Social Media Marketing Strategy.  These steps all work together and may not be listed in one step before the other order.

The most important things to remember are:

·         If you love your customers, they will love you back.

·         Be real.

·         Make your plan, set your goals, implement and measure success.

Most importantly engage in conversations that are going on.  Join in, contribute and HAVE FUN!

I’ve provided another good resource of information here:  Creating A Social Media Plan by Cory Williamson